SEO Copywriting: The Definitive Guide

What is SEO Copywriting?

SEO copywriting is the practice of producing keyword-optimized content that’s designed to appeal to human users and search engine algorithms.

Note: SEO practitioners usually don’t write content. But often they provide content structures.

Let’s get started with creating a content structure that humans love.

Before diving  into the content structure, you should be very strong in these mentioned areas (Broad)

  1. Keyword Research
  2. Content clustering
  3. Understanding user/user intent
  4. Heading distribution
  5. Basic knowledge in working niche
  6. Research Mindset

How to create a optimised content structure

Step 1 : Preparing the Essentials /Rough Draft

1. Article Topic

This is a definite thing. You cant structure the content without knowing the topic

2. Keywords

You have to be ready with keywords before content structuring

3.  Competitor Study

  •  Topics covered
  • Keyword Placement/Density
  •  Heading Distribution (Heading should not be more than 70 characters)
  •  In what way they are ranking
  • Competitors relevant articles/internal links
  • Competitor word count (1800)

4. Understanding User/User Intent

Find article-related quora questions and get to know what users exactly want from your blog post.

5. Fixing Focus Keyword & LSI keywords

  • Always fix long tail keyword as a focus keyword regardless of low volume
  • Two more close variations in LSI keywords
  • Target other keywords in Including words

6. Become expertise in targeting a keyword

  1. Paragraph keyword
  2. Table keyword
  3. Ordered/Unordered list keyword
  4. Video keyword

Bonus Tip:

  • Find all the relevant articles to be linked and decide the anchor text
  • Adding innovation

When you get all the above data, 75% of the task is finished

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Step 2 : Adhering to Checklist (My Secret Checklist)

Breaking the article into perfect subheadings with understanding user intent & right keyword placement is often called content structuring

  1. Introduction part
  • Hook the readers with asking a question (or) agree/understand  their situation
  • Maximum 3-4 paras
  • Add the focus keyword  naturally
  • Add the relevant internal link in the 3 or 4 th para
  • Connect with readers in introduction

Note: if you are going with more introduction, create a separate heading

  1. Proper Heading Distribution
  • Start the first heading with H2 tag
  • Add the LSI keyword version of keywords within the first level and second level tag.
  • Add content between two headings
  • Try to divide the content into more subheadings as much as possible (Reason – people always skim the content)
  1. Keyword 
  • Place the keyword at high level headings
  • Place the keywords at right position (Keyword should fit in)
  • Focus keyword should be maintained below 0.5%
  • Don’t stuff the keywords rather place the keywords
  1. Use Bucket Brigades
  • Here’s the deal:
  • Now:
  • What’s the bottom line?
  • You might be wondering:
  • This is crazy:
  • It gets better/worse:
  • But here’s the kicker:
  • Want to know the best part?
  1. Inculcate APP Method

Incorporate Agree, Promise, Preview method

  1. Use Active Voice
  1. Break the content into chunks
  1. Use FAQ’s

Don’t use random/normal FAQ’s. Go into detail. Motive is to solve the user queries rather than sake of having

  1. Plan your content for Schema

Try to incorporate as many schemas you can

My dirty strategy – I use how to schema even for a listicle

  1. End the content with a good impression

Help the reader to accomplish his goal / satisfy the intent

Encourage users to comment

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