Website design · Manufacturing
Yappan Pump, a catalogue that does the selling.
A pump manufacturer's site built around the product range — every model presented with its use case and specifications, and an enquiry path beside each. Home, about, products, contact: nothing a buyer doesn't need.
4 main pagesProduct-ledEnquiry-first
ClientYappan PumpSectorPump manufacturingWhereIndia
The pages
Scroll it like the real thing.
Each page is the full design, top to bottom. Pick a page, then scroll inside the window.
yappanpump.com/ Home ↓
Scope
What was built.
Design and build end to end — the product range organised for buyers, with specs and enquiries where they expect them.
01Products front and centreThe range organised by application, so a buyer lands on their pump — not a brochure about the company.
02Specs where buyers lookEach product presented with the details a technical buyer checks before picking up the phone.
03Enquiry-firstBuilt for B2B conversations, not carts — the enquiry path sits beside every product.
Timeline
Structure to launch.
Week 1StructureThe product range mapped into a navigable catalogue.
Week 2DesignIndustrial templates — product imagery leading, specs supporting.
Week 3Build and loadCatalogue loaded, enquiry paths wired and tested.
Built with
The stack behind it.
PlatformWordPressCustom build the team updates themselves.
EnquiriesProduct enquiryModel-specific enquiries routed to sales.
TrackingGA4 + Search ConsoleEnquiries measured as conversions.
Your turn
Want a site that works this way?
Send me your current site or a note on what you need. I'll come back with what I'd build, what it costs and how long it takes.
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