Cookie Policy
The cookies and tracking tools this site uses, why they're here, and how to manage your preferences.
Effective date: 25 August 2026This Cookie Policy explains how Preatheep Samuel ("I," "me," "my") uses cookies and similar technologies on preatheepsamuel.com (the "Website"). It should be read alongside the Privacy Policy.
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They help the site work, remember your preferences, and let me understand how the site is used. I also use similar technologies such as tags, pixels, and local storage — all of these are referred to as "cookies" in this policy.
2. Why I use cookies
I use cookies to:
- Keep the Website working and secure
- Remember your preferences
- Understand how visitors find and use the Website
- Measure the performance of my marketing and advertising
3. The categories of cookies I use
Strictly necessary
Required for the Website to function — for example, security, load balancing, and remembering your cookie choices. These cannot be switched off in my systems.
Analytics / performance
Help me understand how visitors interact with the Website — which pages they view, how they navigate, and where they came from — so I can improve it.
Advertising / targeting
Help me measure the performance of my ads and show relevant advertising to people who have visited the Website.
Functional (if applicable)
Remember choices you make to give you a better experience.
4. The tools I use
| Tool | Category | Purpose |
|---|---|---|
| Google Tag Manager | Strictly necessary | Manages the other tags and scripts on the site |
| Google Analytics 4 | Analytics / performance | Measures Website traffic and behaviour |
| Microsoft Clarity | Analytics / performance | Records aggregated session behaviour (heatmaps, scroll depth) to improve usability |
| Google Ads | Advertising / targeting | Measures ad conversions and supports remarketing |
| Meta Pixel | Advertising / targeting | Measures Meta campaign performance |
Some of these providers may process data outside India. See the Privacy Policy for how international transfers are handled.
5. Managing your cookie preferences
You can control cookies in several ways:
- On this Website — use the cookie banner or preferences control to accept or decline non-essential cookies.
- In your browser — most browsers let you block or delete cookies through their settings. Blocking strictly necessary cookies may affect how the Website works.
- Opt-out tools — you can opt out of Google Analytics using Google's browser add-on, and manage ad personalisation in your Google account settings.
6. Consent
Where required, I ask for your consent before setting non-essential cookies. For visitors from regions outside India, additional consent rules may apply, and I manage advertising and analytics tags accordingly.
7. Changes to this policy
I may update this Cookie Policy as my tools or legal obligations change. When I do, I will update the "Effective date" above.
8. Contact
Questions about this policy? Email preatheep@searchengineers.in.
