How I got here.
I taught myself to build websites at weekends while studying engineering — first for friends, then for small businesses around Coimbatore who needed something and couldn't afford much. That's how most people in this industry start and I'm not going to pretend otherwise. What it gave me was a habit of taking things apart to see how they worked, which turned out to be more useful than any course.
The part that actually shaped how I work came later, in-house.
I spent years on growth teams at Being The Parent, Marketsmith, UpGrowth, Scripbox and inside Accel's Seed to Scale programme — funded companies, real budgets, and a board asking where the numbers came from. I wrote for Scripbox as a contributing author. That's a very different discipline from freelancing. When you're in-house at a company burning investor money, nobody accepts "traffic is up" as an answer. They want to know how many of those people opened an account.
That's where I learned the thing this whole business runs on: traffic without enquiries is a vanity metric, and the technical work nobody can see is usually what's holding a site back.
I came back to Coimbatore and started taking on clients here directly. And I kept meeting the same situation.
Why I started an agency.
Businesses paying ₹80,000 to ₹1.5 lakh a month for SEO, receiving reports full of charts nobody could read, and getting no more patients or students or customers than before.
The one that made the decision for me was a dental clinic. Their agency had them ranking beautifully for "tooth anatomy facts." Meanwhile they were buried for "dentist near kovai" — the search an actual patient makes. Someone had chosen the easy win over the one that pays.
So in 2024 I founded Search Engineers as a deliberately small, deliberately narrow agency — healthcare, education and professional services only. We turn away e-commerce and SaaS. Not because that work isn't good, but because a clinic's patient journey and a college's admission cycle are things you either understand properly or you guess at.
80+ client brands later, nine of them written up as full case studies, the model has held.
What I actually do.
Two things, and I keep them separate on purpose.
I work directly with Coimbatore businesses on SEO, Google Ads and websites. You talk to me, I do the work, and nothing gets quietly handed to someone else. Client numbers stay deliberately low because that promise stops being true above a certain point.
I set strategy on every engagement and lead a team of seven. When a project is genuinely bigger than one person should take on — multi-location, multi-channel, or a build that needs several pairs of hands — I say so before you sign and route it there instead.
The distinction matters because most people selling you "personal attention" are one bad month away from subcontracting your account. I'd rather tell you which of the two you're buying.
How I work
You own everything. Domain, hosting, website, Google Ads, Analytics, Search Console, Business Profile — created in your name, with you as owner. If we stop working together you keep all of it, handed over in writing.
No lock-in. Month to month after the first 90 days.
Reporting you can check. Enquiries and calls first, rankings second, plus the raw Search Console export so you don't have to take my chart's word for it.
Straight answers. If ads are a better use of your money than SEO this quarter, I'll say so. If your site needs rebuilding before any of it makes sense, I'll say that too, even though it's the slower sale. And if I'm not the right person for the job, I'll tell you who is.
Credentials
Education
Business Administration and Marketing
Karpagam Academy of Higher Education, Coimbatore
Mechatronics Engineering
Nehru Institute of Technology, Coimbatore
Where I've worked
What I work in
The work.
Nine documented case studies across healthcare, education, retail and professional services — with the numbers, the methodology and the proof screenshots.
leads from organic, 4× ROAS on Google Ads, position 1 for "foot massage coimbatore."
"dental hospital in coimbatore" — leads up 20%, lead-to-sales up 15%.
calls a week, cost per click down 35%.
cost per lead, three times the monthly appointment leads.
Results are specific to those businesses and their markets, not a forecast for yours — the full results disclaimer is on the agency site.
Find me elsewhere.
Only profiles that are current and correct are listed here.
Work with me.
If you're in Coimbatore and something isn't working — you're invisible on Google, your ads are burning money, or your website has never produced an enquiry — a thirty-minute call costs you nothing and usually clarifies which of the three is actually your problem.
I'll tell you what I'd do first and what it would cost. If it isn't me you need, I'll say so.
