The client
LeanWisdom is a recognized Agile and Scrum solution provider offering SAFe and related certifications, built around real-world delivery experience. Their growth channel is search — professionals looking for a specific certification — which makes CPC discipline and intent mapping the whole game.
The challenge
The challenge was scaling demand through search without the economics degrading:
- Course enrollments needed to grow consistently, organic and paid together
- CPC rising as competition increased on high-intent training queries
- Ad spend efficiency had to improve, not just volume
What was done
01Search demand captureKeyword and page plan aligned to the core training categories — SAFe, Agile, Scrum — mapped to the queries most likely to convert into enrollments.
02Google Ads efficiency workTighter targeting, cleaner campaign structure and improved relevance, so CPC dropped without sacrificing enrollment volume.
03Landing page alignmentMessage match between the query, the ad and the page — course content, trust signals and clear CTAs where the decision happens.
04E-E-A-T content assetsInformational and expertise content supporting the commercial pages, lifting organic visibility for training-related keywords.
The results
Measured across GA4, Google Ads and enrollment tracking, over six months:
- Course enrollments up 60%
- Google Ads spend reduced through lower CPC
- A search-led acquisition system that scales without ad dependency rising at the same rate
Organic traffic, February to July 2026 — a step up from roughly 1K to 2K a day as intent-mapped course pages matured.
Why it worked
Enrollment growth and paid efficiency usually pull against each other. Here they didn't — because intent mapping decided where the money went, and the landing pages held up their end of the click.
