The client
Arasu Dental Care is a multispecialty dental clinic in Coimbatore with a patient base built almost entirely on referrals. Word of mouth was strong; search visibility was not. New patients searching for a dentist found competitors — often newer clinics with weaker credentials and better websites.
The challenge
Three problems stacked on top of each other:
- Every treatment lived in one paragraph on the homepage — nothing for a specific search to land on
- A half-maintained Google Business Profile underselling a well-reviewed clinic
- Google Ads spend running with no visibility into which enquiries it produced
What was done
01One page per treatmentThe site restructured so implants, root canals, kids' dentistry and every other treatment has its own page — matched to what patients actually search, costs and recovery questions included.
02Content restructured for E-E-A-TDentist credentials, real clinic photos, honest treatment explanations — the trust signals Google's quality systems and anxious patients both look for.
03Google Business Profile cleanupCategories, services, photos, posts and a review-reply routine. Profile interactions rose 70% year on year.
04A CRM behind the leadsEvery enquiry tracked from source to appointment, so “leads +20%” is a pipeline number, not a feeling — and lead-to-sales improved 15% on top of it.
The results
Measured in Search Console, GA4 and the Google Business Profile, year on year:
- Organic search visibility up 45%
- Leads up 20%, lead-to-sales conversion up 15%
- Google Business Profile interactions up 70% year on year
Keyword ranking gains
| Keyword | Before | Now |
|---|---|---|
| dental hospital in coimbatore | #15 | #4 |
| dental implants in coimbatore | #23 | #7 |
| kids dentist in coimbatore | #23 | #5 |
Ranked organic keywords by position bucket, Sep 2025 to Jul 2026 — the top-3 and 4–10 bands grew steadily as treatment pages matured.
Proof gallery
“orthodontist treatment coimbatore” — position 3 on the orthodontics treatment page.
Position gains on commercial and cost queries, including terms the site didn't rank for at all.
Search Console: 1,387 web search clicks over the three months to August 2026, trending up through the period.
Why it worked
The clinic already had the credentials and the happy patients. The work connected that real-world authority to how Google reads a local business — one honest page per treatment, a maintained profile, and a pipeline that shows what converts.
