The client
Sri Lakshmi Home Care operates appliance repair across ten Tamil Nadu cities. They had demand; what they didn't have was a setup organised to capture it — profiles, ads, website and call handling had each grown ad hoc, city by city.
The challenge
The audit found lead leakage everywhere the channels met:
- Unorganised Google Business Profiles — inconsistent names, phone numbers and ownership across locations
- Multiple people handling calls with no standard lead flow — delays and missed leads
- Google Ads accounts with no consistent city-to-city performance tracking
- A website not built for multi-location conversion or routing
- No reliable reporting connecting spend to outcomes
What was done
01Google Business consolidationCentralised admin across all locations; names, categories, service areas and phone routing standardised; duplicates fixed. GBP calls +40%, profile visibility +230%.
02Google Ads rebuilt for 10-city controlCampaigns by city and service, tighter match types, city-level conversion tracking, budget rules protecting the best locations. CPC down 30%, impression share held at 80%.
03SEO for local service discoveryService-and-city page mapping with technical cleanup. 50+ priority city keywords in the top 3, organic calls and leads up 145%.
04Website rebuilt for routingClear service categories, city coverage, strong CTAs, and routing logic so each enquiry reaches the right city team faster. Conversion rate +20%.
05Automation and lead managementEvery call, form and WhatsApp enquiry captured into one pipeline with stages from new lead to job completed. First response +60%, missed leads down 46%.
The results
Measured city by city, in the Business Profiles, Google Ads and the lead pipeline:
- 3× sales-qualified leads
- Google Business calls and visibility up 300%
- CPC down 30% with impression share stable; cost per lead held at ₹190–230
- Missed leads down 46%; first-response rate up 60%
Google Ads, January to July 2026: 8.1K clicks across the city campaigns at ₹45.85 average CPC and ₹147 per conversion.
Why it worked
Scattered marketing and missed calls became a structured system that supports scale — a centralised lead pipeline, a clean Google Business presence, and city-wise numbers management can actually act on.
