Website design · Heavy engineering
Allburton, heavy machines with a clear catalogue.
A Coimbatore manufacturer of bore-hole drilling rigs — the AkVa, X-Plore, BGS, NirMan and Terra MUV series — for water well, mining and geotechnical work. Machines built to global standards, presented so a buyer can find theirs by application.
7 product linesApplication-led navE-brochure
ClientAllburtonSectorDrilling rig manufacturingWhereCoimbatore
The pages
Scroll it like the real thing.
Each page is the full design, top to bottom. Pick a page, then scroll inside the window.
allburton.com/ Home ↓
Scope
What was built.
Design and build end to end — seven product lines and five application areas untangled into a catalogue buyers can navigate.
01Navigate by applicationWater well, mining, geotechnical, infrastructure — buyers start from the job they need done, not from a model number.
02A page per seriesAkVa, X-Plore, BGS, NirMan and Terra MUV each presented with imagery and the value case: highest productivity, lowest maintenance cost.
03Proof in the fieldA working gallery of rigs on site, plus a downloadable e-brochure for the buyer who decides on paper.
Timeline
Structure to launch.
Week 1StructureProduct lines and applications mapped into a navigable page tree.
Week 2DesignIndustrial templates — machinery imagery leading, specs where buyers expect them.
Week 3Build and loadTemplates built, gallery and brochure loaded, enquiry paths wired.
Built with
The stack behind it.
PlatformWordPressCustom build the team updates themselves.
EnquiriesForm + e-brochureSales enquiries and brochure downloads routed to the desk.
TrackingGA4 + Search ConsoleEnquiries measured as conversions.
Your turn
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Send me your current site or a note on what you need. I'll come back with what I'd build, what it costs and how long it takes.
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