Website design · Textiles
ASM Mills, forty years of spinning, one clear catalogue.
Sri Aravind Sivakumaran Mills, Tiruppur — blended and non-blended melange yarns and 100% cotton grey hosiery yarns in counts 16s to 60s, from a house with 40+ years in ginning and spinning behind it.
Melange yarnsCounts 16s–60sEnquiry-first
ClientASM MillsSectorMelange yarn manufacturingWhereTiruppur
The pages
Scroll it like the real thing.
Each page is the full design, top to bottom. Pick a page, then scroll inside the window.
asmmills.in/ Home ↓
Scope
What was built.
Design and build end to end — a yarn catalogue sourcing teams can read, backed by four decades of provenance.
01A yarn range buyers can readBlends across cotton, polyester, viscose, modal, linen and bamboo, with specialty textures — slub, injection, neppy, grindle, snow, lurex — listed the way sourcing teams search.
02The house behind the yarnThe Kumaran Gin and Pressing lineage and 40+ years of spinning experience placed as the trust layer.
03Enquiry-firstAn enquiry portal for counts and quantities — built for B2B conversations, not carts.
Timeline
Structure to launch.
Week 1StructureThe yarn range and enquiry flow mapped first.
Week 2DesignProduct-led templates with mill photography and provenance.
Week 3Build and loadPages built, catalogue loaded, enquiry portal wired.
Built with
The stack behind it.
PlatformWordPressCustom build the team updates themselves.
EnquiriesEnquiry portalCount and quantity enquiries routed to sales.
TrackingGA4 + Search ConsoleEnquiries measured as conversions.
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