The client
Eden Garden & Kitchen sells natural products direct to consumer. E-commerce problems rarely announce themselves as marketing problems — this one showed up as “sales don't match traffic”, which is a funnel and measurement problem before it's an acquisition one.
The challenge
The work was automation and analytics, not more traffic:
- Checkout drop-offs with no recovery flow behind them
- Manual, inconsistent follow-up on abandoned carts and past buyers
- No analytics connecting marketing spend to completed sales and repeat purchase
What was done
01Funnel instrumentation firstEvery step from landing to payment tracked, so the drop-off points stopped being a guess.
02Automation across the funnelAbandoned-cart recovery, order and delivery updates, and post-purchase flows that bring buyers back — running without anyone remembering to send them.
03Analytics that connect spend to salesOne reporting view answering the only question that matters in D2C: which rupee of marketing produced which order.
The results
Measured in the store's own funnel analytics:
- Checkout-to-sales conversion improved 25%
- Cart recovery and repeat-purchase flows running automatically
- Marketing spend traceable to orders, not just sessions
The rebuilt store — featured products and conversion-focused layout.
Proof gallery
Customer testimonial
A customer on the ordering experience, in their own words — recorded and shared with permission.
Why it worked
No new traffic was bought for this result. The 25% came from catching buyers the store already had — which is usually the cheapest growth available to a D2C brand, and the most ignored.
